Day-Date 40, Oyster, 40 mm, platinum, paved with diamonds and sapphires dial
Where to buy the Rolex Day-Date 40, Oyster, 40 mm, platinum, paved with diamonds and sapphires dial
The Rolex Day-Date 40, Oyster, 40 mm, platinum, paved with diamonds and sapphires dial is tracked in 17 countries, ranging from 78,632 USD in Japan to 102,574 USD in United Kingdom. Those figures are converted to USD and adjusted for local tax and refundable VAT, so they are directly comparable — the shelf price in Japan reads 13,801,700 JPY. Buying in Japan rather than United States saves about 14,368 USD (15%) against the United States price of 93,000 USD.
Travellers leaving Japan can reclaim roughly 10% VAT on this purchase, which is already reflected in the figure above. Bear in mind that a saving on paper can be undone by customs duty when you bring the item home — check your own allowance before treating the gap as free money.
Prices come from Rolex's official country websites and are refreshed weekly. See all Rolex prices by country for the full picture.
Rolex Day-Date 40, Oyster, 40 mm, platinum, paved with diamonds and sapphires dial: common questions
Which country is cheapest for the Rolex Day-Date 40, Oyster, 40 mm, platinum, paved with diamonds and sapphires dial?
Japan. At the prices we last tracked it comes to 78,632 USD after local tax and the VAT refund, which is 15% below the United States price of 93,000 USD.
How much can you save on the Rolex Day-Date 40, Oyster, 40 mm, platinum, paved with diamonds and sapphires dial by buying abroad?
About 14,368 USD (15%) buying in Japan instead of United States, comparing 17 countries. That is the price difference alone and does not account for travel costs or customs duty on the way home.
Can you claim a VAT refund on the Rolex Day-Date 40, Oyster, 40 mm, platinum, paved with diamonds and sapphires dial in Japan?
Japan refunds roughly 10% to eligible non-resident travellers who export the item and complete the paperwork at departure. The 78,632 USD figure above already has that refund applied; the sticker price in store is 13,801,700 JPY.
How current are these Rolex prices?
Prices are read weekly from Rolex's own country websites and converted using daily exchange rates, so the comparison reflects official retail pricing rather than resale or grey-market listings.